For this advanced UI project, I conducted an in-depth brand study and developed a comprehensive digital experience for Green Root, a concept focused on making grocery shopping as simple and efficient as possible. The project involved researching user behavior, defining brand positioning, and translating those insights into an intuitive interface system. I designed streamlined navigation, clear visual hierarchy, and user-centered features that prioritize speed, accessibility, and ease of use. The final result presents Green Root as a thoughtfully crafted platform where grocery shopping is optimized to the fullest extent through purposeful, research-driven design.